Thread for Thought

After seeing Gisele Bundchen’s latest Vogue shoot entitled “Call of Duty” in various military-inspired ensembles, my conflicted feelings about the sexifying of war gear swung hard and fast in the “that’s not cool” direction. Huffington Post presents these images with significantly less conflict: “let us know which is Gisele’s fiercest moment.” I should mention that this was shot for Vogue Korea no less — presumably South Korea, but a country locked in heated, no-end-in-sight military animosity with its former countrymen. (Insular, distinctly militaristic North Korea now has the highest percentage of military personnel per capita of any nation in the world with approximately 1 enlisted soldier for every 25 citizens.) I mean, I wonder if anyone involved in this Vogue fashion shoot experienced any irony whatsoever. Photographed by Nino Muñoz, clothes are from Balmain, Alexander Wang, Chloé and others in Call of Duty (in case you didn’t get the soldier reference from the images alone). Some choice selections follow.

Gisele is so parched from her desert swim that she must provocatively douse herself with her canteen:

The practical cargo shorts paired with the distinctly impractical shorty army-issued t-shirt and stiletto-heeled combat booties are almost laughable:

This one has clean lines and uniform (as opposed to combat) tailoring that generally appeal to me, but it’s still disturbingly devoid of irony or socio-political critique:

Now, shall we look at some historical moments when military uniforms crossed over into day wear?  Frederick Law Olmsted (1822 – 1903) noted that after the Mexican War (1846 – 48) “a great deal of military clothing was sold at auction in New Orleans, and much of it was bought by planters at a low price, and given to their negroes, who were greatly pleased with it.” Not only did military uniforms carry the associations of literal warfare, but they had the compounded layer of becoming sloppy seconds for African American slaves. Later, the surplus army clothing of the Civil War (1861 – 65) was adopted by Western frontiersmen: functional heavy coats and trousers, double-breasted pullover shirts, boots, and individually crimped hats were appealing to those living a rugged civilian lifestyle. And many men who served in WWII found many articles of clothing designed for warfare (i.e. khaki pants) to be comfortable, practical, and even stylish. War generals Dwight D. Eisenhower, George Patton, and Douglas MacArthur became fashion icons of sorts, and the sensible “Eisenhower jacket” was adopted by men and women for its formal practicality:

In the years immediately following WWII, record numbers of veterans entered colleges (in 1946, 75% of entering Harvard students were former G.I.s), bringing with them the comfortable and practical khaki pants, fitted tailored shirts, and casual military jackets. With America’s current casual collegiate styles this might not seem noteworthy, but pre-WWII college students typically dressed in suits and ties, emulating the businessmen many aspired to become, and the casual military look was a sharp digression.

But the natural dissemination of actual army/navy clothes into regular society is a far cry from the fashion industry appropriating military as a trendy look (see Style.com “Marching Orders” trend). In one aberrant season of Rudi Gernreich (1922-1985), better known for his whimsical ’60s graphic mini dresses and topless swimsuit, his 1970 resort collection was distinctly military inspired. His muse and model Peggy Moffitt actually brandished a rifle in a different shot, as did the models on the live runway (and this is one of the tamer looks):

Generally embracing a mod-meets-hippie look, Gernreich showed this controversial collection just months after the Kent State shootings and during the dragging Vietnam War (1955 – 75). During a 1985 retrospective presentation at the Smithsonian Institute, Gernreich commented, “I did the military look in the late 1960s because some designers were making Scarlett O’Hara clothes, which I thought was an insult to women when they were becoming totally equal to men.” I’m the first to admit military-influenced styles of WWII acted as a gender equalizer (see my other posts on War), but Gernreich’s feminist message was lost and this is an inherent problem with glorifying military clothes: there is too much damn violence in the world for it ever to be appropriate without implied commentary (making it shorter/tighter/sexier does not count unless you’re trying to say “war is sexy”).

On the one hand, I have residual fondness for pairing fancy bling with camo — I think it can call attention to the inherent disconnect between wealth, individuality, style, and the conforming, functional purpose of military uniforms that are mostly worn by the young, underprivileged, and uneducated racial minorities. On the other hand, glamorizing the military — especially when one’s own country is in a dragging, controversial war — seems problematic. As a designer (or a photographer, or a model), how do you make this distinction? I am all about playful fun in fashion, but glamorizing bigotry and government-sanctioned violence is distasteful at best and irresponsible at worst. Practical innovations that have come from military issued uniforms should absolutely be adopted by the general public: deep cargo pockets and trench coats are utilitarian and stylish. But making sexually provocative military clothes is not conceptually provocative.

There is some interesting art incorporating fashion and the military. Peter Gronquist’s show entitled “Firearms and Fashion” included weapon objets d’artes with fashion house labels, alluding to a complicit (if vague) relationship between corporate fashion and violence. Below is a Burberry rifle from the collection:

Bringing back the Korean military thread, I saw a powerful piece last summer of Do-Ho Suh’s entitled “Uni-Forms: Self-Portrait/s: My 39 Years” from 2006:

This is a sartorial timeline of Suh’s mandatory life in the South Korean army, from the disturbingly tiny boy’s crested jacket to the full-grown man’s camo and khakis.

Martha Rosler is known for collaging images of the Vietnam battlefield and magazine clippings from the home front including fashion models, washing machines, living room sofas, Playboy nudes, etc. Here is a more recent 2006 work using Iraqi/Afghani footage with a superimposed fashion model who appears to be turning away from the confrontation:

Though the model doesn’t actually wear military gear, it does point to an irresponsible relationship between the fashion world (and the public that so eagerly consumes it) and concurrent warfare.

So readers, do you think it’s ever ok to sexify military wear, and if so, in what context?

Further Reading:

• NYTimes article on “Houlihan” M*A*S*H cargo pants (especially funny, since M*A*S*H was a deeply anti-war film and TV series)
• Precision Targets and the Militarization of Everyday Life from Threadbared

Recommend this post:

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After reading the recent NYTimes article highlighting Eddie Feibusch’s zipper business in New York’s Lower East Side, I was reminded of — what else? — the history of the not-so-humble zipper. This now-ubiquitous device that fastens and unfastens our pants, dresses, and bags, is a relatively recent invention, as far as the history of fashion goes, and also had more trouble taking off than you might imagine.

Elias Howe (inventor of the sewing machine) patented an “automatic, continuous clothing closure” in 1851, and Whitcomb Judson and Lewis Walker marketed the “Clasp Locker” in 1893, which was presented but largely ignored at the 1893 Chicago World’s Fair:

Whitcomb Judson's clasp locker, a hook-and-eye zipper created to replace shoe laces

It wasn’t until Gideon Sundback increased the number of teeth per inch, joined and separated them with a slider, and built a machine to manufacture continuous chains of the “separable fastener” (patented in 1917), that the zip started to take off. One of its first big customers was the US Army which applied time-saving separable fasteners to the clothing and gear of the troops of World War I. This was not, however, widely adopted by the general public.

It was next incorporated into B. F. Goodrich’s 1925 rubber “Zipper Boots” (named for the “zip” sound they made), but it still struggled with mass marketing. In the 1930s a sales campaign suggested that buttons were hard for children to manage and the zipper made it easier for them to dress themselves. Using modern-day infomercial creativity, the zipper industry alerted people to problems they didn’t know they had — namely “gaposis,” gaping holes between ill-fitting buttons and clasps that exposed drafts and prying eyes to the body underneath. The solution? Spray on hair! — I mean, zippers! Exciting yes, but reliable? Not entirely.  A certain amount of trial and excruciating error was enough to dissuade tailors from suggesting their clients adopt the zip (think There’s Something About Mary bathroom scene).

A well-appointed proponent of the zipper assisted its limping acceptance. The Duke of Windsor (1894 – 1972), in addition to abdicating this throne in favor of marrying the trollop  — I mean divorcée — Mrs. Wallis Simpson, made a(nother) scandal by advertising his adoption of trouser flies. Known for his daring but impeccable fashion taste (mixing patterns, cuffing pants, etc.), his vocal adoption of the zip fly did much for the device. (For more on the Duke’s influence on fashion see this article.) I like the following picture of him because, though I imagine he is not actually lifting his jacket for us to inspect his fly, I like to pretend he is:

Most fashion designers only began to see the myriad of possibilities after after the zipper beat the button in the amusing “Battle of the Fly” in 1937 (I imagine an Iron Chef-like competition, though I could be wrong); Esquire magazine concluded the “new” zippered fly would end “the possibility of unintentional and embarrassing disarray,” tapping into that somewhat imagined “gaposis” crisis of the ’20s. Conservative tailors who disdained zipper flies as vulgar but who couldn’t argue with its ultimate popularity created a fold of cloth to conceal the zipper, which is, of course, the standard in flies today.

But to backtrack just a titch, the biggest breakthrough came when Hoboken zipper factories amped up the erotic associations of the zipper, capitalizing on the alluring promise of “a quick and effortless disrobing.” It was the very vulgar, potentially lewd quality of the zipper that tailors resisted but that the public loved. Synchronized dance musical director extraordinaire Busby Berkeley (1895 – 1976) tapped into the suggestive and tantalizingly promiscuous possibilities of the zipper by featuring one made of women (it didn’t hurt that they were all scantily clothed and splashing about in water). Here is “By a Waterfall” from Footlight Parade (1933) (fast forward to 3:35 – 4:18):

A whole seduction is played out with the zipper: a triangular pubis is formed by the bodies, which dissolves into the neat formation of a closed, modest zipper which a lone swimmer (the seducer) voyeuristically observes (like watching a woman dress). The zip is then ripped open by this peeping Tom who somewhat violently breaks the links. An attempt to stave off the sexual advance and reclaim self-decency is made by immediately re-zipping the zipper, and the vignette is concluded ambiguously with an underwater shot of an orgiastic flurry of confused legs and feet and not-unhappy faces. I realize this might seem like a bit of stretch in this day and age of explicit sexual scenes, but the erotic message was not lost on 1930’s audiences. I love that Busby B.!

Elsa Schiaparelli (1890–1973) was the first couturier to feature zippers as a style element. She first used brightly colored zippers on sportswear in 1930, and her 1935 collection of evening dresses were dripping in colored, oversized, decorative and nonfunctional zippers. While other designers were using zippers simply as a fastener (and trying to hide them), Schiaparelli was using them to create visual interest in garments (and maybe a little scandal too). This dress has a prominently displayed front-of-torso zipper closure that is functional and artistic, and gives the witty, Surrealist suggestion that the dress is being worn backwards:

Schiaparelli's Fall/Winter 1939 collection, worn by Millicent Rogers

Since Elsa, other designers have used the zipper as adornment. The corset onesie Jean-Paul Gaultier designed for Madonna’s 1990 “Blond Ambition” tour had a zipper running from breasts to crotch, merging the fetish aspects of pre-20th century underwear with that of modern-day ease of disrobing:

And Victoria Beckham’s fledgling fashion line often features deliberately visible zippers. Below Ms. Beckham and Jennifer Lopez are modeling former Posh Spice’s own line, with modest hemlines but body hugging silhouettes and partially un-zipped full-length zippers, hinting at impropriety without actually showing a lot of flesh:

While visible zippers lend an air of daring sexual prowess and vulnerability, so do invisible zippers that allow modern women to don boots that have 15 inches of prominent but superficial decorative lacings that fetishize the corset lacing while utilizing the practicality of the zipper:

Fluevog Sugar boots with invisible inner zippers

After the initial slow adoption of the gadget, the zipper has even infiltrated our civilian vocabulary now: to “unzip” is literally to open, but also to reveal a truth, as the zipper reveals the body underneath. The hilaaaarious 1995 documentary about manic designer Isaac Mizrahi is aptly called “Unzipped,” playfully using the clasp’s undoing action to imply that the normally hidden, backstage part of the design process will be exposed. (Is it ever!)

Finally, though the zipper has come so very far from its humble origin and initial ineffectual marketing, to now being the current standard in clasps more than the exception, there remains an un-solvable problem. Easy and quick as the zipper is to close, it is equally easy to forget:

Brad Pitt

Suggested Reading:

• “Zipper: An Exploration in Novelty” by Robert Friedel

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