Archive for June, 2011

The Monetary Value of Fashion

Tuesday, June 21st, 2011

Dorothy dress at auction, 2011

As you may or may not be aware, the auction of Debbie Reynolds’ extensive Hollywood costume collection was (not surprisingly) a smashing success, in that it set new new highs for what collectors would pay for literal fabric of Hollywood history. Items that have been reported on most have included:

  • $4.6 million for Marilyn Monroe’s white subway dress from The Seven Year Itch (1955; costumes by Travilla):

Marilyn Monroe Seven Year Itch subway dress

  • $3.7 million for Audrey Hepburn’s Ascot race dress in My Fair Lady (1964; costumes by Cecil Beaton):

Ascot dress from My Fair Lady

  • $910,000 for Judy Garland’s Dorothy screen test dress from The Wizard of Oz (1939; costumes by Adrian):

Wizard of Oz Dorothy Dress

  • $50K for Judy Garland’s Dorothy ruby slippers from The Wizard of Oz (these actually look like the shoes as worn by the Wicked Witch of the East, and not Dorothy, to me):

Wizard of Oz Ruby Slippers

  • $100K for Elizabeth Taylor’s headdress from Cleopatra (1963; costumes by Vittorio Nino Novarese and ReniĆ©):

Cleopatra headdress

Some items that were not so popular were some pantaloons from Mutiny on the Bounty (1962; costumes by Moss Mabry) and a lock of Mary Pickford’s hair (this is indicative of the under-valued silent screen era, I think– Ms. Pickford was one of the most popular actors of the silent era, though few remember her name now, even as a founder of United Artists Pictures production company). Predictably, few articles about the auction results even mentioned these low-sellers.

An interesting peculiarity about costumes is that they are generally made in multiples, as they experience accelerated wear-and-tear from being changed into and out of, often hurriedly between scenes. This sets it apart from most art forms (excepting photography and screen-painted pop art, for example) which prize the uniqueness of The Single Object.

San Giorno Maggiore at Dusk, Monet, 1908

People often conflate worth and importance with monetary value, a result of America’s aggressive capitalistic leanings. One of my favorite moments in The Thomas Crown Affair remake (1999) was during the opening museum sequence where a teacher is desperately trying to wrangle the attention of her disinterested class; after unsuccessfully trying to impress them with historical details about Monet’s San Giorno Maggiore at Dusk (1908) she finally says (I’m paraphrasing): “Get this: it’s worth a million bucks.” Her young audience snaps to attention at the mention of money, and collectively gasps, their attention suddenly focused. They have been brought up in a culture that values money above all else — including personal preference, historical import, quality or craftsmanship. If some wealthy patron is willing to blow a wad of bills on some painting, the press attention it receives increases exponentially, as does the public opinion of the work. Money subjugates all other artistic criteria.

Valerie Steele, in a NYTmes article from earlier this year which explored the rather tiresome question of whether fashion objects are museum-worthy, astutely noted:

“Most museum administrators are not particularly keen on fashion because it is not generally considered art, and these shows do take place at art museums…. Of course we realize that art is commercial, but it has a reputation for transcending that, whereas clothing does not” (my emphasis).

This commercialism is precisely the value system that leads to “fast fashion” — if a temporarily trendy skirt costs only $15 at (non-Unionized) Target, it’s easier to discard it after a season or two because the buyer doesn’t feel she’s throwing very much money away. This kind of monetary thinking omits the ecological impact of this careless behavior (an estimated 9.8 million tons of textiles were generated in 2001), and subjugates personal preference and individual style to fashion runway schedules and retail seasons which all promote planned obsolescence. But I digress….

I suppose what irritates me about this whole costume auction business is not that these garments do not deserve the press attention, or to be preserved or collected in the first place, but that it is only newsworthy if there is an impressive price tag to report on — articles almost always omit costume designer, technological film context, world politics of the day (which always imposes interesting constrictions on fabric availability, sexual mores, etc.), in favor of attributing all “worth” to the famous bodies these items hung on in one of the last stages of a costume’s long life. In the most basic, visceral sense, isn’t it utterly disconcerting to see the Dorothy dress divorced from its film environment? Compare the flattened, empty dress in the first photo of this post to the dress on Judy Garland’s body, within the Wizard of Oz environment:

Wizard of Oz poster

For me, the Dorothy dress is significant as an iconic piece of a film with breakthrough technology (color and black-and-white film in 1939); not to mention its powerful juxtaposition of the harsh Great Depression reality (Dorothy on her Kansas farm, portraying the devastating Dust Bowl that swept American and Canadian plains in the ’30s) with the fantasy dream world of ultimately rewarded optimistic aspirations. It differed from most ’30s Hollywood films where the Great Depression was completely omitted and a wealthy and/or comedic alternative reality was portrayed in lighthearted slapstick comedies and musicals. Dorothy’s gingham dress signified her farm heritage and her youth, while the ruby slippers were, in addition to being sparkly and fancy, were heeled, hinting at Dorothy’s needing to grow up. The literal contrast of texture and color between the blue cotton dress and spangly heels echoed the uneasy transition from innocent immaturity to worldly, grateful young woman. (Says me.)

Few articles have bothered mentioning the designer of auctioned costumes. It is extremely possible that many familiar with the “Marilyn Monroe dress” don’t even know it was worn in The Seven Year Itch (1955). The photos we see of this dress most often are actually from saucy publicity shots of Marilyn ineffectually hiding her panties while standing over a wind turbine-equipped subway grate, eclipsing the film itself — in which she was only filmed from the thighs down briefly (no underwear shot at all), and mostly from the waist up, due to censorship issues (as Elvis Presley’s gyrating hips were similarly cropped out of a ’50s performance).

Film posters had fewer restrictions, and so could get away with posters like this:

Marilyn Monroe publicity shot for The Seven Year Itch

Though I admittedly haven’t gone too deep into the histories of these garments, I have not even found an attempt to deepen the public’s understanding or appreciation of costumes in any article about these costume auctions, and once again, I feel that fashion has been given short shrift as an effective cultural educating tool, relegated instead to the realm of quaint prettiness, and graded by money spent to own it.

Mature Models: An Oxymoron?

Monday, June 6th, 2011

Helen Mirren, age 63

After the Huffington Post informed me Carmen Dell’Orefice, Oldest Working Model, Turns 80, I crinkled my nose, wondering why this is headline news, and furthermore, why a Huffington author would lead the story with “An 80-year-old model sounds like a fashion oxymoron”? In fact, it doesn’t sound like an oxymoron to me at all, but perhaps that’s because I’m familiar with the history of fluctuating beauty norms and recognize that the obsession with youth and youthful beauty is a relatively recent phenomenon.

Though youth has always been prized as an attribute for a wife– relating, as it does, with fertility, endurance, and longevity– the history of clothes modeling actually favored middle aged men and women. Charles Dana Gibson’s famous sketches of “Gibson Girls” just after the turn of the 20th century (unfortunately, most pictures of his you see are without his witty social commentary, often about the expectation of women to be beautiful and to marry wealthy older gentlemen, and the manipulation that goes along with this competition by men and women alike). In the example below (apologies for the terrible quality), a typical Gibson Girl beauty is ignored by gold-digging men who favor a wealthier woman. Note that the heiress does not appear to be older, so much as just dour; the lonely Gibson Girl could be in her twenties or even perhaps thirties, she has a womanly, curvy physique (assisted by the S corset of the day), and a sophisticated, loose upsweep hairstyle:

"$ $ $ $ $"

The 1920s were really the first years when extreme youth — specifically athletic figures that often resembled pubescent female bodies — established itself as the dominant beauty ideal (see my previous post on Athletic Aesthetics). The androgyny was heightened by modern women chopping off their long hair in favor of pageboy bobs, as exemplified by boyish silver screen star Louise Brooks:

Louise Brooks, c. 1920

The Great Depression brought more conservative, i.e. traditional, aesthetics back, and the more mature curves (and mouth!) of Mae West once again became desirable. Models in store windows and catalogs like Sears Roebuck were likewise women and not girls; this trend continued through the 1950’s, when Carmen Dell’Orefice started her career (you can see that though she’s young, she’s styled in a sophisticated manner typically associated with age and maturity):

Carmen Dell'Orefice, 1953

Other models of that era included Suzy Parker (1932 – 2003),

Suzy Parker, Time Life, 1957

Sunny Harnett (1924 – 87),

Sunny Harnett, c 1950

and Dorian Leigh (1917 – 2008),

Dorian Leigh, Time Life, 1950

who were in their 20’s, 30’s, and 40’s respectively in the 1950’s. The sexual revolution of the 1960s shifted the focus from the motherly generation (albeit young mothers), to a newly discontented youthful one. Twiggy exemplified this “youthquake” with her ’20s-like prepubescent body, boyish “pixie cut” hair, and enormous baby doll eyes, exaggerated with painted and false eyelashes:

Twiggy, 1967

Since the ’60s, we have continued to glorify not just youthful-looking models (and all women, by extension), but actual, extreme youth, “discovering” models still in high school, their careers often ending before they would’ve graduated from college as hag-dom sets in. Brooke Shields posed for Calvin Klein’s sex-imbued jeans ad in 1980, still baby-faced at 15:

Brooke Shields' Calvin Klein ad, 1980

Or Kate Moss, discovered at age 14 (her career has probably lasted as long as it has in part due to her enduring waifish figure):

Kate Moss photographed by Peter Lindbergh, 1994

We are favoring youthful innocence in our women’s appearances, even as women think they’re claiming more political rights, fighting gender discrimination, raising their salaries to men’s, etc. (See my article on Grey Hair as Social Statement to read more on the blatant contradictions of women’s rights and women’s beauty.) Friends reading this will joke that I’ve always had a serious soft spot for the elder population (perhaps because I have not-so-secretly believed I was an old lady since my 20s), but I truly love the fine lines and wrinkles that form around our eyes where we laugh and smile, that have become our enemy according to the beauty industry which suggests creams and lotions and photo manipulation to wipe them out. I love seeing older models make more guest appearances on major runways (Iman and Kristin McNemany among them), though these women are still only older (than teenage models) and not truly elderly. For truly stylish, ballsy, creative elder fashion, I direct you to two of my favorite geriatric fashion blogs: the delightful Advanced Style, and Idiosyncratic Fashionistas, neither of which limits its subjects to vintage / classic ideals of mature beauty, but rather embrace creativity and personal expression through dress.

Between Carmen Dell’Orefice in the ’50s and now…

Carmen Dell'Orefice, 2005

I’ll take now, thank you very much.

Further Reading:

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