Archive for the ‘Crafts’ Category

APEC “Silly Shirts” – Inappropriate or Awesome?

Tuesday, December 13th, 2011

proposed (Photoshopped) APEC outfits in Hawaii, 2011

I read with some interest the Times article Obama Says Forum’s Costume Photo Is Unnecessary. This refers to the tradition of the 21 members of the annual APEC (Asia-Pacific Economic Cooperation) forum participating in what has unfortunately been dubbed “the silly shirts photo.” Past photo-ops “have included ponchos and what looked like gowns for pregnant bridesmaids,” Jackie Calmes wrote. Frankly, I’m surprised by Calmes’ snarkiness.

At the first meeting in Seattle in 1993, then-President Bill Clinton outfitted the leaders in leather bombardier flight jackets. This fun photo-op idea subsequently became a tradition to don the national dress of APEC’s revolving host country; leaders wore the outfits for the photo and the rest of the day.  Let’s take a look at past ensembles and judge for ourselves, shall we?

1994 Indonesia, Batik shirts

Batik is a wax-dying technique that, in certain regions, can takes inspiration from everyday life like flowers, people, Arabic calligraphy, European bouquets, Chinese phoenixes, or Indian peacocks, marvelously illustrating the influences upon Indonesia as a land. There are many batiks specific to momentus occasions (weddings, funerals, births), and batik is often an integrated part of such ceremonies. During an expectant first pregnancy, mother-to-be is wrapped in seven layers of batik while being wished well (“naloni mitoni”); and batik is incorporated into another ritual when a baby touches the earth for the first time (I just like the very existence of such a ceremony!). Though I don’t have expertise enough to name the batik prints worn by esteemed APEC leaders below, it is easy to see the variety, and fun to imagine the rich history that produced such “classic” motifs.

APEC in Indonesia, 1994

1995 Japan (Business suits)

It was decided that the familiar kimono was too restrictive to be worn comfortably by APEC members, so they all wore suits. Not only disappointing, this excuse is curious to me, as Samurai wore kimonos and had notoriously physically active lifestyles.

APEC in Japan, 1995


1996 Philippines (Barong shirts)

Barongs are very lightweight and white (speaking to the climate of the Philippines), common formal attire for men and sometimes women. The barong was popularized by Ramon Magsaysay when he wore it to his inauguration as president in 1950, and most formal affairs afterwards (reminds me of Josephine popularizing the “Empire” gown at Napoleon’s coronation.) Dubious legend has it that the invading Spaniards forced Filipinos to wear their barongs untucked (Spaniards would wear them tucked) for easy class distinction, and they allegedly took advantage of the barong’s translucency to see if Filipinos were attempting to conceal weapons. Accurate or not, it’s telling that these possible myths about the national garb being used to control the native people endure.

APEC in Philippines, 1996

1997 Canada (Leather jackets)

I must admit, bomber jackets don’t really scream “Canada” to me, but feel free to offer hypotheses of relevant history!

APEC in Canada, 1997

1998 Malaysia (Batik shirts)

Though a similar wax-removal dying technique is used in Malaysia as in Indonesia, there are some major differences. First, depictions of humans or animals are rare because such images for decoration are forbidden in Islam (the butterfly is an exception, for some reason). Malaysian batiks are highly vivid, unlike the earthy Indonesian tones. The Malaysian government has been heavily promoting the adoption of batik as a national outfit, even encouraging civil servants wear it on the 1st and 15th of every month.

APEC in Malaysia, 1998

1999 New Zealand (Sailing jackets)

As an island New Zealand clearly has an oceanic ties, solidified far before the British colonialists arrived by the indigenous and ingenious Maori. When I myself sailed there in 1997 as a high school student aboard the now sunk (!!) Concordia, New Zealand had just won back the America’s Cup sailing prize, and goddamn, the whole country was abuzz with pride. I enjoy the outdoorsy look the weatherproof jackets give the dignitaries, though I’m disappointed they obliterate any reference to the native peoples who sailed around the island first.

APEC in New Zealand, 1999

2000 Brunei Darussalam (Kain Tenunan shirts)

Southeast Asia has developed its textiles over centuries (the earliest recorded mention of cloth-weaving in Brunei Darussalam can be traced to the turn of the 16th century), and motifs include leaves, local flowers, and Islamic patterns. A sad consequence of modernism has been a drop-off in interest in this labor-intensive art. Since 1975, the Brunei Arts and Handicrafts Training Centre (BAHTC) has been apprenticing small batches of trainees in traditional handicrafts such as weaving, but it might be relegated to a curiosity in the not-too-distant future. I wish I could better see the embroidery on the APEC shirts to discern a pattern or significance.

APEC in Brunei Darussalam, 2000

2001 People’s Republic of China (Tangzhuang shirts)

The Tangzhuang is a jacket that originated at the end of the Qing Dynasty (1644–1911), modified from the Manchu clothing Magua. Typical colors are red, dark blue, gold and black, and Chinese monograms with good wishes are a common motif (lovely sentiment, right?). Initially it was only worn by the elite classes, though it has trickled down to be worn by all in modern times (even women, if you can believe it!).

APEC in People's Republic of China, 2001

2002 Mexico (Guayabera shirts for men/Huipíles for women)

The origins of the Guayabera shirt is actually hotly contested — most Latin American countries, Cuba (which declared it its national garment in 2010), and even the Philippines claim it as their invention. There is a Cuban legend that a poor seamstress sewed large pockets on her farmer husband’s shirt so he could carry guavas home. Guayabera shirts are traditionally white or very pale, with 2 -4 large pockets, side slits, and vertical rows of tiny pleats. They’re worn for special and casual occasions all over the Caribbean.  A huipil is a tunic / blouse worn by the indigenous women of Mexico, Central America, and northern South America (and by men in Guatemala). The elaborate decorative embroidery may convey the wearer’s village, marital status, and personal beliefs. (I wish we could see more detail in the APEC photo.)

APEC in Mexico, 2002

2003 Thailand (Brocade shirts for men/Brocade shawls for women)

Richly embroidered brocade — material with raised texture — is the most expensive type of silk and was only worn during ceremonial occasions like weddings. This clearly speaks to the natural resources (mulberry trees, food of silk worms) and accompanying silk industry, to say nothing of the Silk Road relationships. To even untangle silk from woven cocoon to useable thread is an absurdly time and labor intensive process, and silk has always been a luxury fabric, worn by the royal court, favored by the Prime Minister’s wife, and often given to visiting dignitaries. Ironically it was an American — Jim Thompson — who revitalized Thailand’s declining silk industry in the 1950s and ’60s.

APEC in Thailand, 2003

2004 Chile (Chamantos)

Similar to a poncho (but apparently not exactly the same), chamantos are decorative garments from central Chili woven from silk and wool, with ribbon edging. Each side of a chamanto is fully finished, and one side is lighter colored than the other for variety; the dark side is typically worn during the day (perhaps when it would absorb the most of the sun’s rays in the chilly mountains). Common motifs depict local flora and fauna such as copihues —Chile’s national flower— and various birds.

APEC in Chile, 2004

2005 Republic of Korea (Hanboks)

Hanboks, colorful, pocket-less garments with sleek lines, are the traditional costume of Korea; it literally translates as “Korean clothing.” Though historically commoners wore hanbok and rulers and aristocrats wore more foreign-influenced designs, they have always been worn ceremonially. Hanboks were designed to facilitate ease of movement and also incorporated many shamanistic motifs, indicative of their nomadic northern Asian origins.

APEC in Korea, 2005

2006 Vietnam (Áo dài)

As opposed to the A-line looseness of the hanbok, the áo dài is a closer fitting silk tunic worn over pantaloons. Originally an 18th century court dress, over centuries it evolved. In the 1920s and ’30s, artists modernized it as a female dress, and in the 1950s the waist was tightened to produce today’s silhouette (men’s fit is still un-cinched). Typically a female dress, the áo dài is imbued with feminine and nationalistic symbolism (interesting, given the unfortunately typical male-dominated politicians in APEC).

APEC in Vietnam, 2006

2007 Australia (Driza-Bones and Akubra Hats)

“Driza-Bone” (“dry as a bone”) is an Australian company specializing in foul weather gear, established in 1898 by a Scottish immigrant. Initially developed to protect horse riders from the rain, they were originally made of oiled sail boat sails. With some irony, the company moved back from an extended international hiatus to Australia a year after APEC gathered; but perhaps the “silly photo” garnered enough attention to spur the return? Unfortunately this photo doesn’t show the akubra hats, but they’re the typical wide-brimmed hats of the Australian bushmen, not dissimilar from functional American cowboy hats which protected the wearer from harsh wind and sun.

APEC in Australia, 2007

2008 Peru (Ponchos)

Protective woolen ponchos have been worn by the peoples of the Andes since pre-Hispanic times. A gorgeously simple and un-wasteful design, they are constructed from a single square of woven fabric with a center hole cutout for the head; waterproof versions may have fasteners to close holes and hoods to protect from heavy weather. Though this is inevitably one of the APEC outfits that’s the butt of many jokes, latex-coated military ponchos have been worn by Americans since the 1850s and were used in the American Civil War as a multipurpose jacket, tent, or ground-covering sheet for sleeping. They have consistently been a part of American military accoutrements ever since, albeit in technologically edgy textiles. Peru had the original!

APEC in Peru, 2008

2009 Singapore (Peranakan-inspired designer shirts)

Peranakens are the descendants of late 15th and 16th-century Chinese immigrants to Indonesia; they clung to many of their traditional ways of life such as ancestor worship, but assimilated with the culture and language of their new land. Traditional designs often incorporate Chinese symbols, and shoes often have European flowers, but depicted in local bright palettes.

APEC in Singapore, 2009

2010 Japan (Smart casual)

Prime Minster Naoto Kan cops out of kimonos once again. (I’m not going to get into the history of the dark business suit at the moment, but frankly, I associate it more with English / American history than with that of the Japanese, yet in light of all the other foreign influences present in previously mentioned national costumes, it should not be so surprising that the two-piece suit has become ubiquitous for businessmen / politicians everywhere.)

APEC in Japan, 2010

2011 United States (Business suits)

APEC in United States, 2011

I really love seeing familiar leaders in the colorful, unfamiliar dress of these countries. It makes me question (again) the prejudices the western world has against color, decoration, and unisex clothing on men — this of course taps into ideas of masculine identity and classicism. It also strikes me that from a distance, when the members are in a line in the same outfits, they look like they’re unified. They look like they’re working together. Whatever differences they may have in skin tone or hair styling or ideology fades to the background, and they appear to be a unified body. And shouldn’t they?

It was especially interesting to me that Obama chose to dissolve the tradition in his own home state, where presumably he feels the most comfortable in the local garb. Chilean President Piñera Echenique was said to have asked, disappointed, during this year’s APEC meeting, “Where are the Hawaiian shirts?” It has been speculated that Obama deemed the bright floral inappropriate for these austere economic times, but I would argue that’s exactly when color and patterns and art and fun are the most needed — to lift our spirits. I recently had a discussion with an activist friend of mine who has deliberately been toning down her wardrobe as she becomes more involved in radical organizing because she fears colors and patterns or anything “fashionable” would be considered bourgeois in her line of work. I pointed out that the most ostentatious dressers I know are typically artists — a group famous for its financial struggles and radical alliances. This may be so, my friend conceded, but within Marxist ideology, there is a long history of vilifying fashion as a non-useful and therefore frivolous waste of energy and resources. <sigh>

But to return to the topic: if the impetus for abolishing the APEC costume tradition is so-called lack of dignity or a fear of appearing foolish, I must protest on three counts. First, politicians are known to be stuffy, conservative (i.e. “boring”) dressers, and it might actually do some good for their public images (and their cause with APEC) to be seen as real people who actually get silly and have fun — like us norms. Second, and this is a greater problem in my mind, this discomfort in native dress, even for a “silly picture,” highlights the prejudices of one culture towards others. “Ponchos and batik shirts might be fine for the locals, but that ridiculous look is normalized where they live!”

Lastly, as a fashion culturalist, I emphatically believe that clothes are imbued with socio-cultural significance. When you stop to ask why the national dress of various countries, even within a relatively small geographical area, are different (and also how they overlap), you are forced to confront the histories of those countries, their natural resources (silk production of Thailand), their climates (heat of Mexico), their wealth distribution (Thai brocade silks), their political systems (Shanghai Mao collars), what kind of work and activities the populations engage in (Peruvian / Chilean ponchos facilitate movement; New Zealand and Australia’s stave off extreme wet weather). Empathize with another man by walking in his shoes? Why not pose for one so-called “silly picture” in another man’s whole outfit? I dare you to not get a new perspective on your own ethnocentricity.

Subversion in Trompe L’oeil, Graffiti, and Fashion

Tuesday, February 1st, 2011

Graffiti makeup bag, Marc by Marc Jacobs

Coming from an Art History background with all its unfortunate snooty and consumerist associations (fashion shares these themes, I’m afraid), I’ve recently become obsessed with its subculture offshoot, the publicly accessible graffiti (or “street art”) movement. Long fascinated by graffiti, I’ve recently gone on a binge, going out of my way to walk around Pilsen while visiting my friend in Chicago (it’s known for its street art; you can see my photos here), thumbing through my Banksy book, and watching documentaries like Exit Through the Gift Shop (2010) and Beautiful Losers (2008). I was especially captivated by the “Underbelly Project,” a unidentified underground “gallery” created in an abandoned New York subway station whose “curators” asked dozens of guest graffiti artists to creatively deface walls. You’ll thank me for recommending the slideshow of this installation-specific “exhibit.”

Most graffiti is site-specific, incorporating unique aspects of a location right into the art; this lends it to the use of trompe l’oeil, blurring the lines of the environment and the art (Marcel Duchamp, of course, pioneered this technique in the early 20th century). Graffiti artist Banksy in particular employs trompe l’oeil in many of his works. For example, the maid below is “sweeping” on a chalky wall in Chalk Farm (a London neighborhood, not an actual chalk farm), riffing on the location in multiple ways:

Chalk Farm, London, 2006

And the following, more bitterly ironic example, painted directly onto the wall built by Israel which separates the occupied Palestine territories from Israel (see more of Banksy’s Palestine wall murals here), drawing attention to the oppressive concrete barrier but also hinting at the potential for its destruction:

Bethlehem, 2005

The Ancient Greeks, and painters in the Baroque and Renaissance periods also loved to trick viewers, and they often incorporated “fabric” into part of the illusion:

trompe l'oeil letterboard by Cornelis Gijbrechts, 17th c

Elsa Schiaparelli famously adopted the trompe l’oeil technique and created optical illusions of fashion embellishments, without actually attaching embellishments, as in this knit sweater with “bow” and “cuffs”:

trompe l'oeil bow sweater by Elsa Schiaparelli, 1927

This is comically jarring — we often take our expectations for granted (in this case, we expect multiple layers of different materials) — and we only realize we had assumptions when they prove to be inaccurate. In most cases of trompe l’oeil this is meant to be an amusing realization, but much graffiti art is designed to be more confrontational. As the antithesis of “high art” — produced for wealthy private and corporate patrons — graffiti bears distinctly seedier, subversive connotations. It’s frequently associated with (and often indistinguishable from) out-and-out vandalism, gang tags, and is often linked in people’s minds to the perpetuation of a cycle of low-income and high-crime neighborhoods.

These sinister connotations are conveyed in Alexander McQueen’s Spring/Summer 1999 fashion show, in which a windswept and vulnerable Shalom Harlow is seemingly attacked by mechanical spraypaint robots. Oh yeah.

Like trompe l’oeil that brings to light one’s own unconscious expectations, the negative and violent connotations of graffiti are exposed when you simply modify the vocabulary: call a graffitied wall a “mural,” and the sinister overtones are eradicated, but why? Because murals are legal? What, besides red tape, is the difference between graffiti and murals? Perhaps to combat the negative stereotypes (perhaps not),  “graffiti” is increasingly dubbed “street art” which not only makes it more palatable for general consumption (“street art” is actually appearing in some galleries now), but it more easily encompasses spray painting and wall collage, such as Shepard Fairey creates. Fairey has had a significant hand in “legitimizing” graffiti as he mimics political propaganda posters in a Dada-esque manner, with trompe l’oeil layers of “torn” “posters,” some of which are modeled on actual posters he has already created as solo pieces. Indeed, most of his graffiti is overtly political (as is Banksy’s), urging citizen activism, and inherent in his chosen medium, civil disobedience. (He is perhaps best known these days for his iconic “Hope” Obama posters; but this has not shielded him from vandalism convictions.) In the snapshot below, Fairey’s familiar Andre the Giant “Obey” posters appear to be under / over other crumbling posters and wallpaper / textile illusions, the “layers” drawing attention to the mutable impermanence of his own art (and by extension, political regimes):

Shepard Fairey, Spring St

Part of what many graffiti artists are commenting on with their acts of guerrilla public art is the lack of choice the population has in ingesting the images that bombard our senses. Billboards on the roads, commercials in elevators, propaganda posters along sidewalks, these all assault us in public places legally, though their purpose is not the egalitarian sharing of public art so much as it is to compel us to consume products for someone else’s personal/ corporate profit. Many graffiti artists question authority at large, and the commercial art scene. Transgressive in its subversive messages and technical vandalism, most graffiti artists produce works of art at their own expense for free public enjoyment, or perhaps public awareness of social issues. The NYTimes article on the Underbelly Project points out that if the artists had been caught, they could’ve be charged with trespassing and possibly terrorism. Workhorse, one of the project organizers said, “There is a certain type of person that the urban art movement has bred that enjoys the adventure as much as the art. Where else do you see a creative person risking themselves legally, financially, physically and creatively?” And often knowing the fruits of their risky labor will be removed / painted over! You gotta respect the commitment.

I thoroughly enjoy the temporary nature of graffiti. Anything that can be painted can be painted over — and if its message is provocative and in an especially visible locale, it’s especially likely to be speedily removed. Something that’s fun about Banksy’s book Wall and Piece is that there are multiple photos of the same wall with timestamps. Bansky favors this approach with projects in which his graffiti invites more graffiti, as with this faux-official stamp that subverts the very concept that graffiti is illegal by making it appear legally sanctioned:

close-up

Here is one of the walls with this stencil, on Day 1, Day 9, and Day 15:

Banksy Designated Graffiti Site timeline

Graffiti walls have limited shelf lives, being exposed to the harsh natural elements and graffiti-removal campaigns. This mimics the impermanent nature of fabric which, textile conservators will tell you, is startlingly fragile. The conceptual fashion house Maison Martin Margiela is known for embracing fabric decay, exaggerating the telltale signs of the passage of time rather than suppressing them. Many of their pieces are painted white: this isn’t traditional “whitewashing” to cover up imperfections, but rather to emphasize the wrinkle fault lines and chips of exposed contrasting color underneath, as the items are broken in. The example below is painted dark, but achieves the same aging effect:

painted pants, Martin Margiela Men Fall/Winter 04

Here’s a closeup of the pants where the belt and knees have already worn away some of the dark paint:

There has been increasing cross-over between fashion and graffiti in the last couple of decades. New York graffiti artist Erni Vales collaborated on the design of limited-edition handbags for Aleya NY. And Apparel Search noted “…[Marc] Ecko won a court battle with New York City when he set out to launch a graffiti fest in New York City several years ago. Ecko, who built a successful apparel company that was founded in 1993, began with just six t-shirts and a can of spray paint. His empire now has approximately six brands under its fashion umbrella, and includes a range of fashions from contemporary styles to t-shirts, denim, fleece, and beyond.”

Marc Ecko graffiti sneakers

And I recently stumbled upon this Protacico bespoke hand painted graffiti suit that I rather fancy:

It reminds me just a little of that admittedly terrible Mentos commercial from the ’90s… (you know you want to watch it again):

The haphazard, distinctly urban effect of the neon graffiti print belies the demure cut of this Moschino summer dress in an interesting contradiction:

Graffiti print dress by Moschino

Jay-Z was recently on The Daily Show wearing a more restrained Marc Jacobs‘ painted mohair sweater:

Jay-Z on The Daily Show, December 2010

I love the single stripe that wraps around the back, as though it were a drive-by person-painting:

And speaking of person-painting, take a gander at the Louis Vuitton ad from a couple years ago….

Marc Jacobs posing for Stephen Sprouse "Graffiti" collection, 2008

If you look at the bag itself (ignore the smiling naked man for a sec), it’s more in the style of graffiti tagging, where the artist writes his name (in this case, Stephen Sprouse’s sponsoring company’s name) over and over. While I myself don’t care for this product, I appreciate the translation of a sprayed tag indicating turf property, and painted (albeit designer) moniker indicating product design property:

Louis Vuitton monogram "Graffiti" bag

As graffiti is adopted by the commercial world, it is slowly gaining (corporate) credibility, which has pros and cons for a subversive movement. Distinctly mainstream Women’s Wear Daily informed me that Dude’s Factory in Berlin “asks a different artist or artistic team to redesign the streetwear brands’ entire visuals for its collection of T-shirts, sweaters and hoodies” each month, incorporating site-specific graffiti art to create a backdrop for items for sale.

Dudes Factory mural, Berlin

If you can’t tell, I have mixed feelings about the appropriation of graffiti by corporate ventures: on one hand, I genuinely like the graphic style of street art, so products incorporating it appeal to me; on the other hand, it seems antithetical to the free, urban art movement to participate in collaborations with high end designers and boutiques. But an inherent trait of graffiti that I think will preserve its subversive, edgy, anti-consumerist roots is that it will remain a DIY art that anyone with a sharpie / paint can / printer / glue could imitate. I just might paint my own damn clothes Mr. Jacobs, thank you very much!

For excellent DIY fashion blogs, check these out (and share, if you know some more!):

Fashion of the Working Man

Tuesday, July 20th, 2010

A recent NYTimes article on the latest Levi jeans ad campaign featuring not dead-eyed models in awkward sexualized positions, but real-life residents of Braddock, PA caught my eye. A continuation of last year’s “Go Forth” ad campaign, this one uses actual inhabitants of Braddock to show real workers in their natural habitat: a town that has been particularly hard-hit by the recession. Here’s the accompanying commercial:

Though not all the ads are quite so literal in their depiction of rural workers as the one that heads this post (namely men with heavy tools with expanses of sky and/or land), the campaign appears to be trying to tap into the history of Levi’s as the jeans of 1870s Western frontiersmen and merge it with the tough lives of contemporary men and women who are struggling with their own era’s economic hardships. “People don’t think there are frontiers anymore,” says the young narrator wistfully, “they can’t see how frontiers are all around us.”

While it is true that Levi’s jeans have been a staple of the blue collar working man for more than a century, the idea of capitalizing on the somewhat romanticized images of poverty still strikes me as manipulative in a distinctly American way. Americans in particular, I think, are obsessed with making the casual and ordinary glamorous. Ever since the American Revolution, Americans have reveled in our self-perceived scrappiness, adventurousness, tough sportiness and casualness. Though Hollywood has always proved we can glam it up when we want to, much of the history of American fashion has been just a little more simple, a little more pared down, a little more casual. Consider quintessential American Ben Franklin (1706-1790) who eschewed the powdered wigs far earlier than popular fashion, allowing his own thinning, greyish locks to hang limply:

Benjamin Franklin by Joseph Siffred Duplessis, 1778

Compare to a French contemporary of Ben’s, whose jacket fabric has a sheen suggesting it’s silk, in addition to the meticulously coiffed and powdered wig (he was only 42 at the time of this portrait):

Abbe Charles Bossut by Pierre Pasquier, 1772

John Singleton Copley (1738 – 1815) turned the art world on its head when he painted a formal portrait of Paul Revere, not in a heroic equestrian pose indicative of his famous midnight ride which was just a year earlier, but in the distinctly informal attire of his trade as a silversmith (no jacket!), and complete with his tools and a project. You can see how this is even more dressed-down than Franklin:

Paul Revere by John Singleton Copley, 1776

This very much reminds me of Irving Penn’s series “Small Trades” from the 1950s, where he photographed blue collar men and women dress in their work clothes and usually with a prop to indicate their particular trades. He executed these photos just as he did with so many fashion models and celebrities, in front of his standard mottled backdrop that was particularly striking in that it removed the people from their natural working environments. Suffice it to say, I adore this series. Penn portrays each subject so respectfully, with such dignity — in some cases, downright majestically, as a monarch’s portrait might be taken, and thus elevating their perceived importance. Here are a couple in denim overallls, staple of the laborer:

Lineman by Irving Penn, 1951

Bricklayer by Irving Penn, 1950

Contrast those photos now, to the recent collections of Ralph Lauren and Jean Paul Gaultier. It was obvious that fashion designers were incorporating the “worst recession since the Great Depression” that peppered the news into their Spring 2010 collections. Though I didn’t love the clothes themselves, I thought the ideas presented were interesting. Ralph Lauren regularly taps into Americana tropes and exploits America’s fascination with juxtaposing markers of the working class with upper-end, designer fashion motifs. Below is an ensemble of silk satin that mimics denim in its cut and color; next to it is an interesting metallic satin gown that, from the waist up, resembles overalls, and from the waist down, standard 1930s drapey eveningwear, mashing up the highly functional Great Depression farmers’ “uniform” with the distinctly impractical gowns from the silver screen:

I’ll admit there was some legitimate discomfort at the collection — Robin Givhan wrote “The sight of a freshly scrubbed model sashaying in distressed overalls and glittering evening sandals was akin to watching some indulged young party girl go slumming for the day. It was the kind of ensemble Naomi Campbell might have worn when she was forced to mop floors in jail after an altercation with her housekeeper.”  But there was, of course, the blatant disconnect in Hollywood’s representations of Americans during the original Depression, and while I certainly wouldn’t buy designer jeans and cotton shirts meant to look like they’d been sun-bleached and worn threadbare, I appreciated the commentary on the economic/social gap that still exists in America in supposedly straightened circumstances.  The 1930s were known for their escapist screwball comedies, often featuring impeccably dressed society folks who seemed blissfully untouched by any economical discomfort. Satins and metallics were used liberally in women’s gowns, conveying wealth and glittering brilliantly on the black and white celluloid; stars like Ginger Rogers and Jean Harlow were almost exclusively seen in highly wrinkleable, impractical fabrics and impossibly slinky styles like these below, though almost no one outside Hollywood could afford such luxuries:

Jean Harlow and Clark Gable in Saratoga, 1937

And below you can see how the light reflects off satin in movement — divine! Ginger Rogers’ dress even has a bit of an overall-esque racer back, hinting at a sportiness/athleticism as the Ralph Lauren dress hinted at manual labor:

All this to say, working class attire has been fetishized for centuries. Sometimes for philosophical beliefs, sometimes for political reasons, and sometimes for pure aesthetics. I don’t think Levi’s latest ad campaign is nearly as risky as they thought, but however profitable it turns out to be for them, I hope some money from the ads is circulating in and around Braddock.

Further Reading:

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